Hello !

We are here to bet on bold entrepreneurs who are willing to achieve a global success in consumer brands.
 
Investing $100k in new-age consumer brands.Empowering tier-1 customer-focused businesses to scale.
 
Let’s shape the future of consumer goods together!

A different kind !

As founders of WEIN Capital, we have a combined business experience of over two decades. We have worked with amazing founders, some of which grew their companies revenue in millions in revenue and some are on the way to get there. To achieve that, we think long-term and support our companies through multiple rounds. We also stand behind our founders – it’s a relationship based on trust, respect and alignment of goals.

Who are "we" ?

We are first-generation founders and operators, passionate about building extraordinary businesses. Optimistic about the next decade being India’s decade, we spend quality time with next-gen founders, nurturing innovation and growth. Our drive and vision fuel our commitment to creating impactful ventures.

Ms. Shweta Singla

She is founder of Rowboat, began her entrepreneurial journey in 2011 as a skincare consultant, building a community of 200+ women entrepreneurs. In 2015, she started a D2C toy & gifting business, which got merged post-lockdown. In 2022, she founded Rowboat, a thriving community for founders and investors to connect, learn, and grow. Now as Founding partner in WEIN Capital started investing in new-age consumer brands.

Mr. Sunil Shimalwal

He is a first-generation founder and operator with a strong track record in the consumer goods sector as running a D2C business in toy and gifting category. Now as Founder of WEIN capital, he aims to revolutionize brand distribution through an omni-channel approach. Previously, he led a profitable toy and gifting venture. Now, he invests in new-age brands, fostering innovation and impactful ventures.

Our Initiative's ...

Building a successful consumer brand is a challenging endeavor, much like sculpting a masterpiece from raw stone. It requires vision, patience, and resilience. That’s why we’re here to support your journey with these initiatives, guiding you through each step and helping you shape your dream into reality. Together, we can turn aspirations into achievements.

Friendly money $

We back founders who are redefining the future through technological breakthroughs. This endeavor is not for the faint-hearted, but with our partnership, you gain more than just capital—you gain a trusted confidant. While our perspectives may differ, our connection will be built on the solid foundation of trust and integrity, guiding you through the journey.

Smart money. Of course !

Our founders and ecosystem partners excel in their respective domains, bringing unmatched expertise. We bring experience in scaling companies. That’s why we dedicate substantial time, effort, and resources to support our founders, helping them achieve global success and build enduring companies. This focused approach leads us to make relatively few, highly selective investments, ensuring we maintain the necessary attention and commitment.

Speed 3 2 1 ....

We make swift investment decisions to minimize your fundraising time, allowing you to focus on your business. Believing that 90% of success lies in execution, we collaborate with you daily, working “in the trenches” to ensure that all the pieces of your growth puzzle align perfectly, resulting in truly exponential growth.

Companies we look for

We invest in companies with initial traction that address significant problems or offer meaningful solutions in the consumer product category. These companies possess the potential to become global or regional leaders in their niches. We see technology as an enabler that must provide a competitive edge.

Above all, we invest in the strong teams behind these companies. Founders with unique backgrounds that give them an advantage in delivering their solutions, with the vision and drive to achieve greatness. We back teams proven in the field, who work well together and respect one another.

Our typical initial investment is upto $100k, with substantial reserves to continue supporting the company. For particularly compelling opportunities, we can invest significantly more.

We prioritize companies with the potential to serve top-tier cities effectively.

We focus on niche brands with under 10 SKUs, early traction (₹1-10 Lakh monthly revenue), and looking for one in every category such as food & drinks, Hair care, Oral care, Skin care, Baby care, Pet care, Hygiene and Home care etc.
 
Digital First
Purpose Led
Consumer Brands

Shall we have a chat ?

If you are a founder, we would like to hear from you. Please send your pitchdeck to: capital@wienpe.com

If you would like to work with us or with some of our portfolio companies or for any other inquiry please let us know at: partner@weinpe.com